Find the real problem
Every project starts by separating the brief from the actual problem. I ask sharp questions early, with the people who own the outcome in the room.
Giving a face to interfaces.
Hi, I'm Roman, a product designer. Taking ideas all the way to a real product.
Product Design UI/UX Brand & Identity AI-augmented Design
A plant-care app, designed in code.
Spruit · 2026
A plant-care app for people who keep killing their plants. Live on iOS and Android.
Product Design UI/UX Design Branding iOS Design AI Product Design
Your favourite songs, turned into language lessons.
SongSens.ai · 2024
Turns any song into a language lesson, with translations, phonetic guides and word-by-word context. Designed, built and shipped solo.
Product Design UI/UX Design Full-stack Development AI Product Design
A dental clinic that doesn't feel clinical.
A nature-led brand and website for a dental clinic that takes patient comfort seriously.
Charlie's Clinic · 2024
Branding UI/UX Design Webflow Development Illustration
One gaming system that feels right on every screen.
A cloud gaming portal and design system that works from a 15-inch laptop to a 5-inch phone.
GamersCloud · 2023
UX/UI Design Prototyping Branding
Audiobooks kids love and parents trust.
An audiobook platform for kids, designed around who holds the device: the parent.
Horbie · 2022
UI Design UX Design Branding
A website that feels like an exhibition.
A photography website that holds its own as art. Live since 2018, and the artist still runs it herself.
Marie Cécile Thijs · 2018
UX/UI Design Front-End Development Wordpress Development
Investor-ready in eight weeks.
Brand, design system and full product design for a home-improvement startup, delivered in eight weeks.
Bylder · 2017
UI Design UX Design Branding
What I do.
I design products from brief to launch: strategy, product, brand and websites.
Brand Strategy Creative Direction Digital Product Design UX/UI Brand & Identity Design Systems Motion Illustration
What I use.
I use whatever the work needs. The tools keep changing, the goal doesn't: a real product that feels right.
Figma Framer Webflow Adobe Photoshop Adobe Illustrator Claude Code Svelte Prototyping LLM concepting Full Stack Vibe Coding Facilitation
Why I do it.
Design isn't just how it looks. It's how it makes you feel, and whether it does what it's there to do. If a product does its goal and someone ends up a little more delighted, I've done my job.
Typography Color Motion Micro-interactions Iconography Copy