giving a face to interfaces.

Hi, I'm Roman. I design and ship products idea to interface. Design, strategy, and tech, kept in sync.

2026 / case study

Spruit.

A plant-care app for iOS. Photo identification, a thoughtful plant doctor, and a watering rhythm that learns each home. Launching 2026.

2024 / case study

SongSens.ai

A language-learning platform that turns any song into a lesson. Dynamic translation, phonetic guides, and word-by-word context, designed, built, and shipped solo.

Index · the rest

Charlie's Clinic

A nature-led brand and website for a dental clinic that takes patient comfort seriously. Identity system from logo to signage, plus a Webflow site that feels human, not clinical.

A cloud gaming portal designed mobile-first for universal accessibility, with a brand and design system that holds together from a 15-inch laptop to a 5-inch phone.

An audiobook platform for kids and families, designed around a pivot that mattered: parents, not kids, hold the device and make the buying decision.

A home-improvement startup's beta platform: brand, design system, and complete product design, delivered in eight weeks to pitch investors and onboard early users.

Marie Cécile Thijs

A photography website that holds its own as art, with a custom WordPress back-office. Live since 2018 and still managed by the artist herself.

what I do.

I design client projects from brief to launch. Strategy, digital product, brand identity, websites, AI integration. Range, ownership, and a soft spot for the details.

how I work.

Good design has to hold up at every layer. So I work them all: strategy, brand, product, and the tech underneath. AI runs through my workflow daily, and into products when there's a real reason for it to be there. The work lives off the screen too: presenting, keeping clients and stakeholders aligned, and running formats like a workshop or a design sprint when they're the right tool.

why I do it.

Because design, for me, isn't just how it looks. It's how it makes you feel. If I can leave someone a little more delighted than they were before, I've done my job.

How I approach a project.

step 01

spotting the real problem

Every project starts by separating the brief from the actual problem. I ask sharp questions early, usually with the people who own the outcome in the room, so the design effort lands on what matters, not on what was easiest to articulate in the kickoff. Getting clients and stakeholders aligned on the real problem is half the work.

step 02

diving into context

Before jumping to solutions I dig into the surrounding system: users, business, tech, and competitive context. Research and exploration come first so every decision afterwards has something to lean on.

step 03

designing with the user

User feedback drives iteration. I prototype early, test in the rough, and let real reactions reshape the work. The goal is solutions people actually understand at first touch, not at first walkthrough.

step 04

designing in the medium

A static mock can lie. A prototype can't. I get designs into a real, touchable form early, so we evaluate the thing itself, not an impression of it.

step 05

measuring what changed

After launch, the question is simple: did the change move what we said it would? I track outcomes, present them back honestly, and feed them into the next iteration. Every project teaches the next one.

let's face the future together.