giving a face to interfaces.

Hi, I'm Roman. I design and ship products idea to interface. Strategy, design, and craft under one hand.

Digital Product Design UX/UI Brand & Identity Brand Strategy AI-augmented design EN + NL Open to jobs

what I do.

I design client projects from brief to launch. Strategy, digital product, brand identity, websites, AI integration. Range, ownership, and a soft spot for the details.

Brand Strategy Creative Direction Digital Product Design UX/UI Brand & Identity Design Systems Motion Illustration

how I work.

Good design has to hold up at every layer. So I work them all: strategy, brand, product, and the tech underneath. AI runs through my workflow daily, and into products when there's a real reason for it to be there.

Figma Framer Webflow Adobe Photoshop Adobe Illustrator Claude Code Svelte Prototyping LLM concepting Full Stack Vibe Coding

why I do it.

Because design, for me, isn't just how it looks. It's how it makes you feel. If I can leave someone a little more delighted than they were before, I've done my job.

Typography Color Motion Micro-interactions Iconography Copy

How I approach a project.

step 01

spotting the real problem

Every project starts by separating the brief from the actual problem. I ask sharp questions early so the design effort lands on what matters, not on what was easiest to articulate in the kickoff.

step 02

diving into context

Before jumping to solutions I dig into the surrounding system: users, business, tech, and competitive context. Research and exploration come first so every decision afterwards has something to lean on.

step 03

designing with the user

User feedback drives iteration. I prototype early, test in the rough, and let real reactions reshape the work. The goal is solutions people actually understand at first touch, not at first walkthrough.

step 04

designing in the medium

A static mock can lie. A prototype can't. I get designs into a real, touchable form early, so we evaluate the thing itself, not an impression of it.

step 05

measuring what changed

After launch, the question is simple: did the change move what we said it would? I track outcomes and feed them back into the next iteration. Every project teaches the next one.

let's face the future together.