Blueprint for Home Improvement
Bylder was a startup aiming to centralize all home improvement needs—from planning to shopping—in one intuitive platform. I was entrusted with creating the beta design of the platform, intended to attract investors and future customers. This included a home-improvement tool and the online shop.
The Challenge
The uniqueness of Bylder lies in its ability to centralize all stages of home improvement—from hiring contractors to purchasing materials—into a single, user-friendly platform. The primary challenge was to articulate Bylder’s unique solutions effectively to new users while staying aligned with the company’s future-forward vision.
Building on Solid Foundations
Although Bylder had conducted initial target audience research, my task was to translate these insights into an actionable design strategy.
Finding the Balance in User Experience
The main challenge was to effectively communicate the platform’s offerings without overwhelming new users. This led to a focus on creating a concise yet comprehensive landing page, which became the mood-setter for the entire platform.
Blueprint to Reality
Based on the key points and core values, designs were created that fit with Bylder perfectly, including a style guide that helped ensure brand consistency. To reflect Bylder’s all-inclusive nature, the design incorporates clear stage indicators, helping users identify where they are in the home improvement journey. Additional touchpoints were introduced to offer assistance at each stage, making the experience hassle-free and intuitive.
From Bricks to Clicks
Completed within a tight timeframe of two months, the project exceeded expectations and is something both I and Bylder are extremely proud of.